Startups should align with at least one of our three exploration avenues:
- New Coffee Flavors & Sensory Experiences
Flavor the unexpected. We’re looking for innovation in taste, storytelling, and sensory delight — drinks that awaken emotion, identity, and culture through bold and memorable experiences. - Alt-Coffee: Beanless & Beyond
Brew without boundaries. We seek sustainable, functional, and future-forward alternatives to traditional coffee – from plant-based to lab-cultivated, from adaptogens to molecular blends. - New Moments, New Rituals
Redefine when and why we sip. We want drinks designed for new consumption occasions – slower mornings, social evenings, mindful breaks – that turn daily habits into meaningful rituals.